Ganga Rejuvenation A Continuous Task, Needs Public Participation: Gajendra Singh Shekhawat
The task of rejuvenating the Ganges is a continuous one and needs the participation of the people, said Union Jal Shakti Minister, Gajendra Singh Shekhawat.
Speaking at the Ganga Utsav 2020 on Wednesday, Shekhawat recalled how the call made by Prime Minister Narendra Modi for ‘Aviral and Nirmal Ganga’ has become a mass movement.
“The rejuvenation of Ganga is a continuous task that’s why we have to promote public participation, we have to create a sense of duty among people, it can be done only when we are able to make people realize what the Ganga offers us,” Shekhawat said.
He further said that events like these play a very big role in promoting the participation of the people through engagement and dialogue. “This program is an enabler in transforming our ‘Astha’ (faith) to our ‘Kartavya’(duty) towards Ganga,” he said.
Several important projects such as ‘Ganga Aerial Movie’, a film which showcases the journey of Ganga from the origin to the end in breath-taking aerial view, Urban River Management Plan, a joint project between National Mission for Clean Ganga (NMCG) and National Institute of Urban Affairs, Ministry of Housing and Urban Affairs, were launched on Wednesday.
Interestingly, well known Indian comic book character, Chacha Chaudhary has been named the brand ambassador for the Namami Gange project. Further, ‘NamamiGange’ movie on India Science Channel was launched.
Ganga Box, an innovative learning tool, was also launched as part of the ‘Support to Ganga Rejuvenation’ project, being done by NMCG in collaboration with the German development agency (GIZ), by the Jal Shakti Minister.
Over three lakh people from around the world took part in the three-day festival, virtually, which showcased performances by several noted artists and performers.
Addressing the closing ceremony, Rajiv Ranjan Mishra, DG, NMCG said NamamiGange has a strong component of public participation as per overall guidance and vision given by Prime Minister and this Janbhagidari (peoples movement) is helping immensely in Ganga rejuvenation.
“The festival extends this vision beyond these three days and NMCG continuously resolves to work in the direction of increasing public awareness and strengthening public participation towards river rejuvenation,” Mishra said.
He also listed several specific activities in future such as Haridwar Kumbh, the annual Ganga Quest, Wetland day, Biodiversity day, Jal Shakti Abhiyan, Ganga runs, etc calling upon people to participate and make the next Ganga Utsav even bigger and develop a movement for river festivals in the country.
Ganga rejuvenation continuous task to promote public participation: Shekhawat
Shri Gajendra Singh Shekhawat, Jal Shakti Minister, recalling how the Hon’ble Prime Minister’s call for Aviral and Nirmal Ganga has become a mass movement at the Ganga Utsav 2020 said, “Ganga rejuvenation is a continuous task that’s why we have to promote public participation, we have to create a sense of duty among people, it can be done only when we are able to make people realize what Ganga offers us.” He emphasized that festivals like Ganga Utsav are very important to encourage public participation. He said that Ganga rejuvenation is not only government work but involves constant public engagement and dialogue. He said, “This program is an enabler in transforming our ‘Astha’ (faith) to our ‘Kartavya’(duty) towards Ganga.”
“While practising at Ganga ghats, I got the inspiration to sing from Maa Ganga,” said Kailash Kher. His musical performance enthralled the viewers.
Rajiv Ranjan Mishra.,DG, NMCG while giving a recap of the first two days of the festival informed that not only from India but people from different parts of the world joined the festival virtually. U.P Singh, Secretary, Jal Shakti Ministry congratulated theNamamiGange Mission. He said, “a festival which started as a standalone evening event, ’ekshaam Ganga ke naam’ has come a long way under the present NMCG team.” This will be instrumental in connecting people to the river, he added.
Ganga Aerial Movie Launch
An astonishing film, ‘Ganga Aerial Movie’ was launched by Shri Gajendra Singh Shekhawat, Jal Shakti Minister. Produced by NFDC, the film covers the journey of Ganga from the origin to the end in a breath-taking aerial view. The film not only features stunningly beautiful Ganga ghats but also shows the other brilliant work like STPs done by NMCG.
Ganga Box Launch
German development agency (GIZ) has collaborated with NMCG for the project, ‘Support to Ganga Rejuvenation’, in which participatory and hands-on learning, transformational learning resources are designed for the Indian schools to bring about attitudinal and behavioural change in the school children towards conservation and rejuvenation of the Ganga river. Ganga Box, an innovative learning tool, was launched as part of this project by the Jal Shakti Minister. DrikSteffes-enn, Deputy Head of Economic Cooperation & Development, Embassy of Germany also participated in the Ganga Utsav 2020.
Urban River Management Plan Launch
In accordance with the instruction of Hon’ble Prime Minister in the National Ganga Council meeting, to develop a new paradigm of planning for river cities; a joint project between National Mission for Clean Ganga and National Institute of Urban Affairs, Ministry of Housing and Urban Affairs was launched. A unique first of its kind strategic framework for managing urban river stretches in the Ganga River Basin has been developed under the NMCG-NIUA project and was launched today. The framework titled the “Urban River Management Plan”, is a river centric planning framework, designed to help cities manage the rivers within their stretches using a systems approach.
Chacha Chaudhary becomes the Brand Ambassador for Namami Gange Project
The iconic Indian superhero, Chacha Chaudhary, whose brain works faster than a computer has now come forward to join hands with the NamamiGangeProgramme. Diamond Toons will conceptualize and publish this new ‘Talking Comics’ with Chacha Chaudhary spreading awareness on the cultural and spiritual significance of River Ganga and deploy best available knowledge across the masses for Ganga rejuvenation. The teaser was released during Ganga Utsav 2020.
Namami Gange movie on India Science Channel was launched. Through this association, Namami Gange will release all its informative and educational movies on the channel.
The event ended with a mesmerising classical dance performance by Vaswati Mishra and her group. Winners of the mini Ganga Quest, which was organised throughout the festival, were announced.
More than three lakh people joined the festival virtually from across the world. In the closing ceremony, Mr Mishra said NamamiGange has a strong component of public participation as per overall guidance and vision given by Hon’ble Prime Minister and this Janbhagidari-peoples movement is helping immensely in Ganga rejuvenation. The festival extends this vision beyond these three days and NMCG continuously resolves to work in the direction of increasing public awareness and strengthening public participation towards river rejuvenation. He also listed several specific activities in future such as Haridwar Kumbh, the annual Ganga Quest, Wetland day, Biodiversity day, Jal Shakti Abhiyan, Ganga runs, etc calling upon people to participate and make the next Ganga Utsav even bigger and develop a movement for River festivals in the country.
Ganga Utsav was celebrated in various districts across the Ganga basin. In Saharanpur, runners from across the district joined the marathon which was part of the Ganga Utsav initiatives.
(With Inputs from PIB)
Dia Mirza named brand ambassador for The Better Home
India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill Ambassador, UN Secretary General’s SDGs Advocate, and Wildlife Trust of India Ambassador Dia Mirza as brand ambassador for their range of eco-friendly home care products that are better for our loved ones, homes and our planet.
Known for her strong stance on protecting our environment and wildlife, Dia has announced her brand partnership with The Better Home’s range of subscription home care products (naturally derived floor cleaner, toilet cleaner, laundry liquid and dishwash). These cleaners are built on the belief that you should not have to choose between what’s effective, what’s good for you, and what’s good for the planet. Urban Indian households release 21.6 billion litres of water contaminated with harsh chemical cleaners down the drain every single day! These cleaners emit toxic fumes that are harmful to the health of all those who come into contact with them. The brand & Dia’s vision is to enable and empower the community to make that switch to eco-friendly products that are better for their homes and their health.
“I am delighted to partner with a brand that resonates with my value system. As cleanliness and hygiene have come to occupy a significant part of our lives in the new post COVID world, it becomes crucial to make conscious choices, to ensure that we take care of the health of our families, communities as well as the planet. I absolutely love their cleaners, sustainable quirky packaging and the exclusive online community you get to be a part of once you subscribe – In fact, I used their products for months before they approached me for a partnership. What’s even better is that you just have to subscribe to it once and forget about it and it will show up at your doorstep every month on the same day!” said Dia Mirza, who has been brought on board as the brand ambassador, “It’s amazing to see that they’ve truly gone out of their way to make our planet better – Their subscription kits come with reusable bottles followed by refill pouches with minimal packaging for which they run a take-back program. They take back all waste they generate to recycle it responsibly for us- which effectively means no plastic from The Better Home ends up in our landfills or natural ecosystem – how thoughtful is that!”
Speaking about the association Dhimant Parekh, Founder & CEO of The Better India and The Better Home says “Dia personifies our philosophy of wanting to leave our planet and its people better than we found it and we are glad to have someone so passionate about health and the environment to be our voice. As a brand, the core of what we do is large scale impact, and we wanted to help our customers get access to natural, sustainable products without compromising on convenience and efficacy. We are thrilled to have Dia with us on this journey – she is someone we truly admire for her contribution in bringing awareness to our cause.”
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