The Sleep Company ropes in Anil Kapoor as brand ambassador

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New Delhi, Aug 3 (PTI) The Sleep Company on Tuesday said it has roped in Bollywood actor Anil Kapoor as its brand ambassador.

With an aim to elevate the sleep experience of customers across the country, the D2C (direct-to-consumer) sleep solutions brand is looking at amplifying its national presence through a slew of digital campaigns which will be headlined by Kapoor, a statement said.

His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company that believes that the start to a healthy lifestyle begins with sound sleep, it added.

“If the last year and a half has taught us anything it’’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care.

“It’’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in,” Kapoor said.

This announcement comes after the brand’’s recent funding, which saw fresh capital of about Rs 13.4 crore being funneled into the start-up.

The Sleep Company founder Priyanka Salot said Kapoor’’s personality and lifestyle completely resonates with the firm’’s products.

“We are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives.

“With this association we hope to leverage his unique brand of fun, quirk and class to further amplify The Sleep Company’’s unique value proposition and technology,” Salot added.

The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns. The Sleep Company will then go on to introduce the actor’’s distinct brand of charisma in a nationwide campaign, releasing this month, the statement said. PTI SR HRS hrs

Disclaimer :- This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador

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The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns.

featuring in a slew of collaterals as well as ongoing digital campaigns. This announcement comes after the brand’s recent funding, which saw fresh capital of about INR 13.4 CR funneled into the startup, part of which will go towards investments in the brand.

The Sleep Company

Sleep Company

Priyanka Salot

Flipkart

today introduced Anil Kapoor as its first-ever, official brand ambassador. With an aim to elevate the sleep experience of customers across the country, the D2C sleep solutions brand looks to amplify its national presence through a slew of digital campaigns which will be headlined by Mr. India himself. His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company, who believes that the start to a healthy lifestyle begins with sound sleep.Speaking on the association Anil Kapoor, Ace Actor & Brand Ambassador, The Sleep Company, said, “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care. It’s important for me to be able to believe in a brand first, before endorsing it and Theis one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.”Commenting on this exciting brand update,- Founder, The Sleep Company said, “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association we hope to leverage his unique brand of fun, quirk and class to further amplify The Sleep Company’s unique value proposition and technology.”The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns. The Sleep Company will then go on to introduce the superstar’s distinct brand of charisma in a nationwide campaign, releasing this month.Through its availability in the digital marketplace (Amazon and), the company has received a fair share of attention and success. However, with this association the brand now vies for a slice of India’s mainstream market with heightened brand awareness and visibility for its SmartGRID technology.This announcement comes after the brand’s recent funding, which saw fresh capital of about INR 13.4 CR funneled into the startup, part of which will go towards investments in the brand.

Mahendra Singh Dhoni becomes the first brand ambassador of HomeLane

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HomeLane plans to add 25 new tier 2 and tier 3 cities over the next two years

Home interiors brand HomeLane has entered into a three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane and will be the company’s first brand ambassador. With the upcoming cricket and festive season, HomeLane and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers, the company said in a statement. “HomeLane plans to add 25 new tier 2 and tier 3 cities over the next two years and has earmarked Rs 100 crores in marketing spends to support this aggressive expansion,” it added.

“Dhoni is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust and credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal,” Srikanth Iyer and Tanuj Choudhry, founders, HomeLane, said.

“MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We look forward to building a strong digital-first brand over the next many years with him,” Rajeev G N, vice president marketing, HomeLane, stated.

“HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality,” Dhoni added on the association.

The specifics of the equity partnership will not be disclosed in accordance with the agreement between both parties.

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