Dixie D’Amelio Is Puma’s Newest Brand Ambassador
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Naked dresses are perhaps the most impressive of all red carpet feats. While they may not always make the best-dressed list, they do require a certain breed of celebrity to pull off. Not only do you have to have the balls to risk a wardrobe malfunction, but you have to do it with enough confidence that you look fierce — not terrified — in the photographs. Take Naomi Campbell’s appearance in Valentino’s couture show during the spring/summer 2019 presentation. The legendary model gracefully strutted down the runway in a see-through gown with a ruffle skirt. (Click through the gallery for the NSFW photo). Get the inside scoop on all your favorite celebrities with our FREE daily newsletter, InStyle Celebrity. Breaking news, relationship updates, hairstyle inspo, fashion trends, and more direct to your inbox! Let’s not forget Rihanna’s infamous CFDA dress either. The girl rocked a completely sheer dress without a bra — and later remarked that her only regret was not wearing a bedazzled thong to match. That, my friends, is dedication. Then, there was the year 2015, when the Met Gala saw not one nor two but three naked dresses on the red carpet, all worn by Hollywood’s hottest A-listers. Jennifer Lopez, above, bared her famous curves in a custom Atelier Versace illusion gown. Beyoncé was nearly naked in Givenchy. And Kim Kardashian West almost looked modest in comparison in her sheer Roberto Cavalli dress, because no one’s getting naked without KKW joining in. Click through to see the best naked dresses of all time.
TikTok Star Dixie D’Amelio Models Sports Bra, Shorts & Fierce Sneakers as Puma’s Latest Ambassador
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Dixie D’Amelio, the social media star, has joined Puma as its latest brand ambassador. D’Amelio is in Puma’s latest campaign titled “She Moves Us,” which helps to inspire and celebrate women who find unity through fashion, community and sport.
“I am so excited to join the Puma Family,” said Dixie D’Amelio in a statement. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”
Dixie D’Amelio for Puma. CREDIT: Courtesy of Puma
Dixie D’Amelio for Puma. CREDIT: Courtesy of Puma
In 2022, D’Amelio will release her own collection for the brand across Foot Locker, Inc. brands and Puma.com.
In the new campaign, D’Amelio wears a black sports bra, shorts and matching Fierce 2 sneakers in one shot, and in another she’s seen in a cream suit with Mayze chunky white sneaker.
D’Amelio rose to stardom thanks to her buzzing personality displayed on TikTok, and she is one of the top 10 most followed creators on the video social media platform. She’s been deemed YouTube’s Top 10 Breakout Creators of 2020 and has one of the fastest-growing channels on the platform. D’Amelio has a combined number of some 90 million followers across all social media platforms and has a budding music career with a single streamed over 300 million times and a video garnering over 20 million views.
D’Amelio announced the partnership on Instagram by wearing the Fierce 2 sneakers, which are now available for purchase on Puma.com, Puma stores and select retailers worldwide.
Shop styles from her campaign below.
Fierce Women’s 2 Training Sneaker. CREDIT: Courtesy of Puma
To buy: Puma Fierce Women’s 2 Training Sneaker, $90.
Mayze Classic Women’s Sneaker CREDIT: Courtesy of Puma
To buy: Puma Mayze Classic Women’s Sneaker, $90.
Dixie D’Amelio Makes Sneakers Work for 3 Very Different Occasions — Here’s How It’s Done
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The new Puma brand ambassador shows PEOPLE how she styles her three favorite kicks
Dixie D’Amelio Makes Sneakers Work for 3 Very Different Occasions — Here’s How It’s Done
Dixie D’Amelio has her footwear game on lock, no matter the occasion.
The newly-announced Puma ambassador, 19, shows PEOPLE TV how she styles three of her favorite shoes from the brand for three different looks. In the clip (above), D’Amelio goes from sporty to professional to fun and flirty with the help of three versatile kicks.
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She opts for her Fierce 2 women’s training shoes for a head-to-toe black athleisure look. “I love these because I’m not the best at tying my shoes,” she admits of the laceless option, which she complements with some black Puma biking shorts and a matching sports bra under an open black shirt dress.
D’Amelio goes for a boss look in her Mayze Classic women’s sneakers in white, paired with a cropped beige blazer and matching trousers. She calls the shoes a “super cute fit for walking around town,” noting that she’s also worn them with sweatpants and a hoodie.
Dixie D’Amelio Makes Sneakers Work for Three Very Different Occasions — Here’s How It’s Done Credit: Amber Asaly/PUMA
The “Psycho” artist keeps it cute and casual in her RS-X Airbrush women’s sneakers, which she wears with a sky blue mini dress. “I think this is a cool multi-purpose outfit,” D’Amelio says of the ensemble.
In addition to her favorite Pumas, she ties each of the looks together with a pair of gold hoop earrings, another universal fashion staple that works with many different looks.
D’Amelio took to Instagram in her Fierce 2 all-black athleisure look on Monday to announce her new ambassadorship with Puma. “so excited to be joining the @puma fam 🖤 #pumapartner,” she captioned the snap by celeb photographer Amber Asaly.
The YouTuber will appear in various global campaigns for Puma, including She Moves Us, “which celebrates women who move together to achieve and connect through fashion, community and sport,” according to a statement. She’s also preparing to drop her own collection with Puma in 2022, among other upcoming projects.
“I am so excited to join the PUMA Family,” D’Amelio said in the statement. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”
Dixie D’Amelio Makes Sneakers Work for Three Very Different Occasions — Here’s How It’s Done Credit: Amber Asaly/PUMA