PrettyLittleThing names Molly-Mae Hague as creative director

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British fast-fashion online retailer PrettyLittleThing has named Love Island’s Molly-Mae Hague as its UK and EU creative director.

The Boohoo-owned fashion label said that Hague, who has 5.9 million Instagram followers, will be taking an “active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU”.

The TV personality and influencer, who has previously served as a UK brand ambassador for PrettyLittleThing curating edits, and working on behind-the-scene videos and podcast interviews, will also be working with the label’s in house creative and brand team throughout 2021/22.

Commenting on her new role, Hague said in a statement: “I’m so excited to announce my new role as creative director of PrettyLittleThing for the UK and EU. It’s a dream to continue working with my favourite brand and we have so much to show you all! This is just the start.”

Image: courtesy of PrettyLittleThing

Love Island’s Molly-Mae Hague announced as PrettyLittleThing UK and EU creative director

Umar Kamani, chief executive at PrettyLittleThing added: “This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand.

“We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”

Image: courtesy of PrettyLittleThing

The news drops alongside Hague’s first exclusively designed collection for PrettyLittleThing, which takes inspiration from the influencers off-duty style. The collection includes easy-to-wear separates and classic silhouettes, co-ords, sharp tailoring and wardrobe essentials like jeans, tops and swimwear.

“The collection cultivates her own style capturing those on-point ‘gram looks whilst continuing the #everyBODYinPLT ethos,” explains PrettyLittleThing.

Highlights include an olive statement suit with split hem trousers and an oversized blazer, oatmeal draped detail bodycon dress, and a sage green oversized blazer dress. Styles are available in UK sizes 4 – 30.

Hague’s appointment follows PrettyLittleThing naming American singer-songwriter and actress Teyana Taylor as creative director in a yearlong partnership last year. Taylor’s debut collection for the brand launched in January 2021 and was part of the company’s bid to boost its presence in the US.

PrettyLittleThing is a UK-based fashion retailer aimed at 16-35-year-old women. The company operates in the UK, Ireland, Australia, US, France, Middle East and North Africa.

Image: courtesy of PrettyLittleThing

Coach welcomes back its Rogue Bag with star-studded campaign

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Coach celebrates the legacy of the Rogue, as it announces the iconic bags return in a campaign for its upcoming autumn collection.

Featuring a host of celebrity Coach ambassadors and shot by legendary photographer Jeurgen Teller, the campaign takes place in famous locations around the world, including London Bridge and the Bund in Shanghai. Singer Jennifer Lopez and renowned model Kate Moss are pictured holding reimagined designs of the classic bag, with imagery also starring Kōki, Ma Zhe, Lu and Xiao Wen Ju.

The Rogue gained cult status after its first appearance on the Coach runway in 2016, with a simple and conventional design that made it one of the house’s most in-demand pieces. Its reintroduction comes as part of Coach’s Fall collection ‘Coach Forever, Season Two.’ The new design aims to be environmentally responsible, using organic and recycled materials with autumn inspired creatures embroidered into the bag.

Image: © 2021 Juergen Teller

The rerelease of the iconic design will be followed by prestigious recognition of the Rogue, seeing Coach’s creative director Stuart Vevers receive the Accessories Council’s Hall of Fame award. Presented at the annual Design Excellence Awards, the Hall of Fame award is given to recognise when an item or brand has stood the test of time.

“The Rogue is perhaps my favourite bag that I’ve designed at Coach,” said Vevers, in a statement. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”

Marking the reintroduction of the bag, Coach will be launching a digital experience where customers can design and share their own versions of the Rogue. Shoppers will be able to use a virtual workshop that enables them to build a custom Rogue bag from scratch.

Musinsa to invest 12 million dollars in fashion startups in South Korea

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The Korea Herald has reported that online fashion retailer Musinsa would be investing 12 million dollars in fashion startups through its venture capital Musinsa Partners. Musina Partners was established in 2018 as a joint venture capital firm that invests in small- and medium-sized businesses in the fashion industry.

The company is currently focused on growing casual, sportswear, and womenswear brands along with startups in the fashion tech industry. The venture capital firm oversees five funds including M&F fashion fund and AP&M beauty fashion fund. Musina is unique in that they make investment without making management changes.

Earlier this year, Musinsa acquired stakes in fashion and beauty platforms Styleshare and 29CM. With Korea’s fashion e-commerce market seeing rapid growth, Musinsa is poised to be an imperative market player as their investments grow.