The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador

The Sleep Company ropes in Anil Kapoor as its first-ever brand ambassador

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The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns.

featuring in a slew of collaterals as well as ongoing digital campaigns. This announcement comes after the brand’s recent funding, which saw fresh capital of about INR 13.4 CR funneled into the startup, part of which will go towards investments in the brand.

The Sleep Company

Sleep Company

Priyanka Salot

Flipkart

today introduced Anil Kapoor as its first-ever, official brand ambassador. With an aim to elevate the sleep experience of customers across the country, the D2C sleep solutions brand looks to amplify its national presence through a slew of digital campaigns which will be headlined by Mr. India himself. His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company, who believes that the start to a healthy lifestyle begins with sound sleep.Speaking on the association Anil Kapoor, Ace Actor & Brand Ambassador, The Sleep Company, said, “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care. It’s important for me to be able to believe in a brand first, before endorsing it and Theis one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.”Commenting on this exciting brand update,- Founder, The Sleep Company said, “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand. Our products are targeted towards the conscious buyer, those who do not want to compromise on quality and look for something that adds value to their lives. With this association we hope to leverage his unique brand of fun, quirk and class to further amplify The Sleep Company’s unique value proposition and technology.”The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns. The Sleep Company will then go on to introduce the superstar’s distinct brand of charisma in a nationwide campaign, releasing this month.Through its availability in the digital marketplace (Amazon and), the company has received a fair share of attention and success. However, with this association the brand now vies for a slice of India’s mainstream market with heightened brand awareness and visibility for its SmartGRID technology.This announcement comes after the brand’s recent funding, which saw fresh capital of about INR 13.4 CR funneled into the startup, part of which will go towards investments in the brand.

MS Dhoni invests in HomeLane as equity partner , to endorse brand

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Home interiors company on Monday said it has entered into a three-year strategic partnership with ace cricketer, Mahendra Singh Dhoni, as an equity partner and brand ambassador.

As part of the partnership, Dhoni will own equity in and will be its first brand ambassador, a statement said.

Details of Dhoni’s investment were, however, not disclosed.

“As expands into new markets and deepens its presence in its existing 16 cities, its strategic association with will enable the company to create high decibel visibility and connect with its consumers,” the statement said.

HomeLane plans to expand to 25 new tier II and III cities over the next two years, and has earmarked Rs 100 crore in marketing spends to support this aggressive expansion, it added.

HomeLane and are also working on a brand new campaign that will be released during the new IPL season.

We are excited to partner with MSD. He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust and credibility that he brings to the table, we believe that he is the perfect fit for our brand vision," HomeLane co-founder Srikanth Iyer said.

HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal, HomeLane co-founder Tanuj Choudhry added.

I believe that HomeLane can help homeowners make their dream home a reality. HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality, Dhoni said.

Established in 2014, HomeLane had recorded Rs 230.4 crore operating revenues for the year ended March 31, 2020, registering a growth of 130 per cent over its revenues of Rs 99.95 crore during the previous fiscal. It is currently operational in 16 cities including Bengaluru, Chennai, Hyderabad, Mumbai, NCR, Kolkata, Pune, Coimbatore, Vizag and Mysore.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Anil Kapoor becomes the brand ambassador for The Sleep Company, Marketing & Advertising News, ET BrandEquity

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