Bata Malaysia hands out shoes worth RM85k ahead of Tokyo Olympics
]
Bata Malaysia has been named the official shoes partner for the upcoming Tokyo Olympics, marking the 20th year of its collaboration with the Olympic Council of Malaysia. As part of the sponsorship, 200 pairs of Power Sports shoes and 200 pairs of men’s and ladies shoes with an estimated retail value of RM 85,000 were handed out to the participating athletes, head of marketing Diana Wong told A+M. She added that the shoes were uniquely customised to match the Malaysian team’s sporting apparel. Bata also provided custom-made men’s and ladies formal shoes for the March-Past ceremony.
“The Power footwear brand has been in Malaysia for more than 50 years and we have been here long before any other sports footwear brand was in the market. More importantly, we have stayed true to the brand promise of being an accessible sports shoes for everyone,” she added.
The brand will be promoting the sponsorship through Facebook, Instagram and digital ads. Bata is also hosting a social media contest to hand out 20 pairs of limited edition not-for-sale athlete shoes. The shoes will be displayed at selected flagship stores once Bata’s retail stores are allowed to open.
Acting country manager Duncan Cowe said that Bata Malaysia was “very honoured to become the official shoes partner of the OCM and the Malaysian Contingent”. He also added that the revamped Power shoes were designed to match the athletes’ apparel and “showcase the fiery spirit of our national athletes”.
Meanwhile, Malaysia Airlines also came on board as an official airline partner for the Malaysian contingent ahead of the Olympic Games. It will be ferrying the officials and national contingent competing in 10 competitive sports at the Olympic Games. Among the athletes who will be travelling are Malaysia Airlines’ brand ambassadors, the national divers - Pandelela Rinong Pamg and Nur Dhabitah Sabri.
Related articles:
How sponsors can rethink advertising with Tokyo Olympics spectator ban
Malaysia Airlines partners Olympic Council of MY to fly athletes and brand ambassadors to Tokyo 2020
Bata Malaysia next to take a jab at Neelofa with ‘wallet-friendly’ slippers
Bata MY eyes 5% revenue growth with ChatShop function on WhatsApp
Bata India appoints actor Kartik Aaryan as brand ambassador
]
MUMBAI: Footwear company Bata India Ltd on Thursday announced the appointment of actor Kartik Aaryan as new brand ambassador. The association will begin with the launch of new campaign by Bata. The actor will be seen in a series of advertisements across television, digital and other mediums.
“At Bata, we have been transforming the brand by making our stores more inviting & changing our portfolio to have more casuals, sneaker & fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power, and Hush Puppies," said Anand Narang, vice president-marketing, Bata India Ltd.
Also Read | Dissecting Ola’s audacious electric dreams
Bata India sells footwear, accessories and bags across brands such as Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bat a Comfit and Bubblegummers, to name a few. It retails in more than 1,600 Bata own and franchisee stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India. The company has recently launched new channels like Bata Chat Shop, Bata Home Delivery and Bata Store-on-Wheels for neighbourhood communities to make its products accessible to consumers.
Mint reported that the company, which has been hit by pandemic, returned to profit in the December quarter, after losses in the preceding two quarters, though it was still down 75% from a year ago.
Importantly, the decline in revenue persisted with a year-on-year drop at nearly 26% in Q3. Bata has taken several initiatives to accelerate recovery, such as ramping up sales through digitally enabled platforms, which now account for about 15% of total sales.
Subscribe to Mint Newsletters * Enter a valid email * Thank you for subscribing to our newsletter.
Kartik Aaryan is the new face of Bata
]
Kartik Aaryan
Footwear major Bata India Limited has announced Bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Aaryan will be seen promoting popular brands under the Bata umbrella.
The association will begin with the launch of a new campaign by Bata. Aaryan will be seen in a series of advertisements across television, digital and other mediums.
Advertisement
Anand Narang, VP, Marketing, Bata India Limited, said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in strengthening our connection with the youth and bringing to fore our younger brands such as Bata Red Label, North Star, Power and Hush Puppies.”
On associating with Bata India, Aaryan said, “I am delighted to be associated with an iconic brand like Bata. As a child, I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”
Advertisment