EXCLUSIVE: Dior Partners With Technogym on Branded Sports Equipment

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GYM STARS: Dior wants you to not only work out in Dior, but on Dior-logoed equipment, no less.

To mark the launch of its Dior Vibe sportswear line, designed by Maria Grazia Chiuri for the cruise 2022 show in Athens, the French luxury house has teamed with Italian company Technogym, a specialist in high-end sports equipment and digital technologies, to create the Dior and Technogym Limited Edition.

Technogym has revisited the design of its connected treadmill, its multifunctional weight bench — including accessories such as dumbbells — and its gym ball. They will now come in a white version enhanced by a Dior star, and the Christian Dior name embellished with the brand’s signature five horizontal stripes.

The equipment will go on sale in January in select Dior stores. More than 50 million people train with Technogym at home and in 80,000 wellness centers worldwide, the company said.

Chiuri’s cruise lineup included a full array of workout gear, such as leggings, boxing shorts and running bras in patterns designed by artist Pietro Ruffo. Accessories included the Dior Vibe sneaker, featuring a transparent upper with gold or silver accents, and gym bags with rubberized bottoms.

The collaboration with Technogym is not the first time Dior has branched out into equipment. Last year the company linked with Italian brand Vespa to create an exclusive scooter and a range of matching accessories, including a matching helmet and top case designed to be fixed on the luggage rack.

See also:

Dior Showcases Sneakers in Cruise Campaign at Greek Temple

Dior Channels Olympic Spirit for Cruise Show in Greece

Dior Is Launching a Scooter With Vespa

Inside Dior Makeup Artist Sam Visser’s Paris Fashion Week

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Makeup artist Sam Visser is known for being a bit of a prodigy—he once was invited to watch a David LaChapelle shoot and begin his makeup training at the age of 12. That was not even a full decade ago, as the artist is now 21, and in that time, he’s made quite the name for himself, working for Kris Jenner, Bella Hadid, and Kaia Gerber. Visser was also recently named a Dior Beauty Ambassador, and thanks to that appointment, scored a trip to Paris for the spring 2022 shows. During his trip to Paris Fashion Week, the makeup maestro captured some lo-fi photos of the sights, the spas, and the shows—along with special guest Zoey Deutch—and let us in on his intimate guide to Parisian travel.

Courtesy of Sam Visser Arrived in my favorite city, Paris.

Courtesy of Sam Visser Received the most beautiful welcome to Paris from my Dior family.

Courtesy of Sam Visser Having a walk around my favorite park in the city: Parc Monceau.

Courtesy of Sam Visser Restocking my kit with my favorite Dior Makeup products.

Courtesy of Sam Visser Made a stop for my favorite sweet treat before work, Pierre Hermé. The rose, framboise, and lychee macarons are incredible.

Courtesy of Sam Visser Enjoying the new Dior Spa at Chateau Blanc, the most divine spa I’ve ever experienced.

Courtesy of Sam Visser Getting Zoey Deutch ready for the Dior ready-to-wear show using my favorite Dior Makeup products.

Courtesy of Sam Visser Zoey’s final look for the show.

Courtesy of Sam Visser Watching the Dior women’s ready-to-wear Spring 2022 show.

Courtesy of Sam Visser Taking Zoey’s makeup from day to evening for the Miss Dior cocktail event at L’Avenue.

Courtesy of Sam Visser Zoey’s final look for the Miss Dior cocktail party.

Courtesy of Sam Visser Using some of the new Dior Makeup Forever Couture Luminizers on Zoey to create radiant skin.

Courtesy of Sam Visser Zoey Deutch.

Watch Blackpink’s Jisoo Share Her Dior Paris Trip Diary

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Christian Dior fashion and beauty global ambassador Jisoo of K-pop group Blackpink had the trip of a lifetime last week when the superstar visited Dior’s atelier in Paris, France, right as the house put on its ’60s-themed spring/summer 2022 fashion show. And while Jisoo documented moments from the trip on her Instagram, she and Dior put together a beautiful video diary so everyone could take in what Jisoo saw there, along with the things she loved most, from the vibrant colors of this season’s garments to the famous 1995 Lady Dior bag from the house’s archives that the late Princess Diana carried.

Jisoo with the Lady Dior bag made famous by the late Princess Diana Elise Toïdé

Jisoo got to see this season’s new outfits behind-the-scenes in the atelier and learn about their inspiration; tour Dior Héritage and learn about the house’s extensive history and how it influenced creative director Maria Grazia Chiuri’s new collection; and talk with the house’s makeup artist about what inspired the beauty look for last week’s runway show. She also, of course, was front row at the fashion show.

Jisoo touring Dior with the house’s creative director Maria Grazia Chiuri Elise Toïdé

Jisoo spoke about what struck her most about this season’s collection. “The bright colors and graphic elements made this year’s fashion show even more dynamic,” she said in Korean, which the house translated to English in the video’s subtitles. “When I see the set with the models dressed in all these colors, I feel like I’m in a video game. There were so many beautiful outfits. I loved them all! If I had to pick just one, the dress with the ribbon at the chest that I saw would be my favorite.”

Jisoo arriving at Dior’s fashion show Arnold Jerocki Getty Images

The video ended with Jisoo dressed gorgeously in a star-adorned Dior dress on the Seine, taking in the Eiffel Tower. “The trip to Paris with Dior was so enjoyable for me, and I will never forget that night,” she said.

Watch Jisoo’s full video diary above, and then scroll through all the behind-the-scenes pictures that photographer Elise Toïdé took of Jisoo during her time there, below. Between Jisoo’s three outfits and the garments and bags on display at the house, there’s a ton of incredible fashion to take in.

Alyssa Bailey News and Strategy Editor Alyssa Bailey is the news and strategy editor at ELLE.com, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton).

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