Alia Bhatt becomes brand ambassador of Samsung’s premium Galaxy smartphones

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The Movie Calendar Alia Bhatt is a busy girl, even on her birthday.

The actress, who began her Bollywood journey with Karan Johar-directorial ‘Student of the Year’ in 2012 at the age of 19, turns 28 today. And, there’s no stopping her.

In nearly nine years of her career, she has left her fans amazed with remarkable performance in movies like ‘Raazi’, ‘Highway’, ‘Udta Punjab’, ‘Dear Zindagi’, amongst others.

The youth icon has a number of movies in her kitty, and is currently awaiting the release of a few.

Here’s a look at her upcoming films:

‘RRR’ Alia Bhatt released her first look from SS Rajamouli-directorial ‘RRR’, short for ‘Rise Roar Revolt’ on her birthday.

The actress will be seen portraying the role of ‘Sita’ in the upcoming Telugu period action drama.

The movie also features actors Ajay Devgn, Jr NTR, and Ram Charan. Several international actors including Olivia Morris, Alison Doody and Ray Stevenson have also been roped in for the flick.

Helmed by ‘Baahubali’ director and produced by DVV Danayya, ‘RRR’ is expected to release in multiple languages on October 13 this year.

‘Gangubai Kathiawadi’ Alia Bhatt left the audience speechless in a never-seen-before avatar after the trailer of ‘Ganguabi Kathiawadi’, directed by Sanjay Leela Bhansali, was released last month.

The film is based on one of the chapters of noted author S Hussain Zaidi’s book, ‘Mafia Queens of Mumbai’.

This is Bhansali’s first collaboration with Bhatt, also starring actor Ajay Devgun in a special appearance. This project will also see Bhansali Productions collaborating with Jayantilal Gada’s Pen India Limited.

The film faced a minor hiccup after the director tested positive for Covid-19. Bhat also texted herself as she was shooting for the film in Mumbai with the film-maker.

The makers have announced the theatrical release date of the film on July 30 this year.

‘Darlings’ ‘Darlings’ marks the Alia Bhatt’s debut as a producer under her banner Eternal Sunshine Productions. Touted as a dark comedy, the movie will be backed by Shah Rukh Khan’s Red Chillies Entertainment.

Billed as a story of a quirky mother-daughter duo, the actress will also star alongside Shefali Shah, Vijay Varma and Roshan Mathew. She has been busy shooting for her first production venture’s in-house project.

The news about Bhatt’s production house has been doing rounds since 2019, but nothing official was said about it so far.

Written by Parveez Sheikh and Reen, ‘Darlings’ is produced by Gauri Khan, Bhatt and Verma. The film went on floors this month.

Samsung India ropes in Alia Bhatt as brand ambassador for its foldable smartphone portfolio

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Samsung India has roped in actor Alia Bhatt as the brand ambassador for its premium Galaxy Z Series foldable smartphones.

“We are happy to have partnered with Alia Bhatt for our foldable campaign in India. Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia’s quality and depth of work resonates with Samsung’s key values of openness and innovation,” said Sumit Walia, Senior Director, Samsung India in a statement.

Over the course of the next few days, weeks and months, Bhatt will be involved in a robust campaign that entails digital and outdoor activations, the company added.

Meanwhile, Samsung has announced that pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India.

Consumers can own Galaxy Z Fold3 at ₹ 1,42,999 and Galaxy Z Flip3 at ₹ 77,999 (including offers) during pre-book, the company said

Samsung signs up Yohani as face of flagship Galaxy products

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New singing sensation to promote Galaxy Z Fold3 5G and Galaxy Z Flip3 5G in Sri Lanka

Yohani De Silva

Sri Lanka’s No. 1 smartphone brand, Samsung, has signed music artist and youth icon Yohani de Silva as the brand ambassador for its premium Galaxy Z Series foldable smartphones, Galaxy Z Fold3 5G, Galaxy Z Flip3 5G

and all its future launches.

Yohani is a singer, songwriter, rapper and multi-instrumentalist (she plays the piano, guitar, trumpet and ukulele) – a genre-breaking force of nature who intermingles pop, rhythm and blues, hip-hop and alternative, with fiery yet focused fluidity. She was also the first local artist to cross one million subscribers on YouTube.

The stunningly stylish Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most powerful and premium foldable devices that set new benchmarks for smartphone design and technology, come with an array of more optimised foldable experiences allowing consumers to unfold newer experiences. From the iconic design to the immersive large screen experience, Galaxy Z Fold3 and Galaxy Z Flip3 offer unique new ways to work, watch and play.

“Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Yohani’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them,” said Samsung Sri Lanka.

“Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable,” said Yohani. “It is a pleasure to be a part of this innovative journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break now.”

“We are happy to have partnered with Yohani de Silva for our foldable campaign in Sri Lanka. The launch of Sri Lanka’s first foldable smartphone launch demands a youth icon to come on board as a brand ambassador. The main focus of the next generation of foldable smartphones is its openness. We were on the search for a brand ambassador that could fit in with the open and boundary-breaking nature of our flagship products, and Yohani’s persona is an undoubtable fit. We look forward to releasing the best foldable technology to Sri Lanka with Yohani as our brand ambassador,” said Samsung Sri Lanka Managing Director Kevin SungSu You.

“I am very excited to partner with Samsung in their venture to bring foldable technology to Sri Lanka. The brand is bringing cutting-edge and flagship technology to Sri Lanka and I am proud to be a part of it,” stated Yohani.

Samsung has created history by launching the first-ever foldable smartphone in the country. Galaxy Z Flip, Sri Lanka’s first Samsung foldable device, is a blend of innovation and design which caters to millennials and elite smartphone users who appreciate the breakthrough technology of its proprietary Ultra-Thin Glass (UTG) and hideaway hinge. Galaxy Z Flip is truly a milestone in technological innovation. The device is being brought down by Samsung Sri Lanka in limited batches and is available on a first-come-first-serve basis.

The Galaxy Z Flip will be available through all Samsung partners including John Keells Office Automation, Softlogic Retail, Singer, Singhagiri and Damro, alongside its network Partners Dialog and Mobitel and online portals Samsung EStore (samsungsrilanka.lk), MySoftlogic.lk, Daraz.lk, Keells Super and Kapruka.com.