Sunpure Launches New Campaign with Sonu Sood as Brand Ambassador
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Sunpure is a big Edible oil Brand and is quite popular especially in South India. Recently the company has appointed Actor Sonu Sood to endorse their product. This association reiterates brand’s core values of purity, care honesty and trustworthiness.
Sonu Sood came into the limelight after his selfless service during the severe waves of Covid 19. He has made a special place for himself in the heart of Indian Audience.
As a part of this association, a new ad film has been released which celebrates the pure bond of a father and daughter. This video Ad has been released in Hindi, Malayalam and Kannada. It shows Sonu Sood playing a responsible and caring father to a daughter who lost her mother. Despite dealing with his own loss, he is seen to be discharging his duties with great care and responsibility, thus earning his daughter’s love and trust.
On choosing Sonu Sood as the brand ambassador for Sunpure, Mannan Khan, Director Sales & Marketing, Sunpure, said “We aren’t just South India’s largest selling brand in the category, but also the most trusted brand. As we look to further the brand, it is our values that must take the lead. At the same time, having a familiar face that delivers the brand message is important in a cluttered media environment.”
He further added “We were keen to have a brand ambassador that shared Sunpure’s values. It is our honour and delight to have Sonu Sood as our brand ambassador, given his relentless approach to helping people to the best of his abilities, without expecting anything in return. His commitment reflects purity of heart, honesty, a caring attitude, and trustworthiness, all of which resonate with us at Sunpure as we seek to build a strong and growing brand community”.
This campaign will be launched across all the markets where Sunpure is currently present – Namely, Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana & Tamil Nadu.
Edible oil brand Sunpure appoints Sonu Sood for new campaign
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New Delhi: Karnataka-based edible cooking oil brand Sunpure has onboarded actor Sonu Sood as its brand ambassador. The actor will be seen in an ad campaign for the edible oil brand that is largely sold in south India.
The campaign marks yet another endorsement for Sood whose humanitarian efforts during the country’s severe waves of covid-19 infections have been acknowledged by a wider set of consumers.
Sood helped migrants travelling back to their villages during the pandemic as extended lockdowns hit their incomes and even stepped-up efforts as the country faced a severe oxygen crisis during the second wave this year.
This has prompted several brands to engage him in their marketing campaigns. Recently Emami’s pain relief brand Zandu Balm appointed Sood as its brand ambassador.
Sunpure’s campaign video featuring Sood will be released in Hindi, Malayalam and Kannada.
The new campaign will be launched across all markets where Sunpure is currently present—Maharashtra, Karnataka, Kerala, Andhra Pradesh, Telangana, and Tamil Nadu. Sunpure is sold by MK Agrotech Pvt. Ltd, which is a more than two-decade-old company.
The actor will be seen leading several brand campaigns as part of the new association, the company said.
“We aren’t just South India’s largest selling brand in the category, but also the most trusted brand … having a familiar face that delivers the brand message is important in a cluttered media environment. Hence, we were keen to have a brand ambassador that shared Sunpure’s values," said Mannan Khan, director of sales and marketing, Sunpure.
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‘Make PV Sindhu brand ambassador of Telangana instead of Sania Mirza’: BJP MLA T Raja Singh to KCR
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BJP MLA T Raja Singh
Key Highlights PV Sindhu is the first Indian woman to win two Olympic medals She defeated China’s He Bing Jiao in the bronze medal match T Raja Singh had called Sania Mirza “Pakistan’s daughter-in-law” in 2019
New Delhi: The Bharatiya Janata Party (BJP) MLA T Raja Singh has urged Chief Minister K Chandrashekhar Rao to make Tokyo Olympics bronze medallist PV Sindhu the brand ambassador of Telangana instead of tennis ace Sania Mirza.
In a short video, Singh said that Sindhu was the first woman to win two Olympic medals and brought recognition to India and Telangana by winning the bronze medal at Tokyo Olympics.
This is not the first time the Goshamahal MLA has sparked a row with his controversial statements.
After the Pulwama terrorist attack in 2019, Singh had said that Mirza should be removed as the brand ambassador of Telangana.
He had also called Mirza “Pakistan’s daughter-in-law.”
Meanwhile, Sindhu received a grand welcome in Vijayawada by the Andhra Pradesh government on Thursday.
The ace shuttler on Sunday became the first Indian woman to win two Olympic medals after defeating China’s He Bing Jiao in the bronze medal match.
After receiving a warm welcome at Delhi Airport on her arrival, she received a rousing welcome in Vijayawada.
“Thank you for the grand welcome. I feel very happy (on winning the bronze medal). I’m thankful to my parents, they’ve been very supportive. They themselves have been volleyball players. I’m very happy to have them as my parents,” Sindhu told news agency ANI.
On Tuesday, Union Minister of Youth Affairs and Sports Anurag Singh Thakur felicitated Sindhu saying she is amongst India’s greatest Olympians.
“She is India’s icon, inspiration and has caught the imagination of every Indian who dreams of playing for the country. Her incredible achievement will inspire a generation of budding athletes,” he added.
According to an official release, the government had funded Sindhu to the tune of nearly Rs 4 crore in the last Olympic cycle. This includes travel to 52 international tournaments besides training camps in Hyderabad.