金色財經報導，美國說唱歌手Jay-Z創立的娛樂公司Roc Nation透露，已從Sensorium購買了SENSO代幣。據悉，Senso Galaxy是一種專注於娛樂的元宇宙，將 加密貨幣 與虛擬現實 (VR) 融合在一起。
Jay Z’s Roc Nation to launch new multimedia brand, EDITION
Shawn “JAY-Z” Carter-founded entertainment company Roc Nation is launching a new brand and multimedia platform.
Titled, EDITION by Modern Luxury, the new venture is being created in partnership with Modern Luxury Media and aims to “amplify and elevate voices that are shaping popular culture”.
Roc Nation’s expansion into the media follows the company’s recent VR move, having purchased an undisclosed number of SENSO tokens from $100m-backed Sensorium Corporation.
EDITION will launch across print, digital, social and “experiential activations” in winter, 2021.
According to a media release, “insider content and deeper audio and video storytelling” will be unlocked through hidden tokens embedded throughout the issues.
Isoul H. Harris has been appointed as Editor-In-Chief and he will work closely with Roc Nation EVP Strategy & Communications Jana Fleishman as well as the Modern Luxury team.
Harris is the former Editor-In-Chief of UPTOWN.
He has also produced digital lifestyle content and experiential programming for Morgan Stanley, Microsoft, and American Express Platinum.
“We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.” Desiree Perez, Roc Nation
Desiree Perez, Chief Executive Officer and co-founder of Roc Nation, said: “Modern Luxury Media has built a legacy of being the premier media company in building brands in luxury that drive influential and aspirational content.
“We couldn’t think of a better partner to launch EDITION and provide a platform to amplify the voices of a powerful community.”
“With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture.” Isoul H. Harris
Stated Harris: “With EDITION, we have a unique opportunity to define what luxury means now, and also challenge how the world perceives and understands culture.
“I am beyond excited to help shape a visionary platform that understands the aspirational significance of exploring creativity in the luxury space.”
“We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.” Brett Yormark, Roc Nation
Brett Yormark, President of Business Operations & Strategy for Roc Nation, said: “The importance of elevating the voices of such a powerful community has never been greater
“We are excited to devote our efforts in creating a platform that is not only exciting but necessary in order to push the luxury media industry forward.”
“Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community.” John Amato, Modern Luxury Media
John Amato, principal at Modern Luxury Media, said: “Since our founding, it’s been Modern Luxury’s mission to focus on the importance of creating connection and community.
“Historically, luxury titles have lacked diverse coverage. This is an unfortunate truth and as leaders and owners in media, it’s our privilege and opportunity to defy the status quo and ensure we are providing a platform for diverse communities to connect.
“This is a proud moment for Modern Luxury to bring EDITION to life in partnership with Roc Nation and to ensure diverse voices are championed and represented within the luxury space.”
“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry.” Michael Dickey, Modern Luxury Media
Michael Dickey, Chief Executive Officer of Modern Luxury Media, said: “This past year we have doubled down on a community-driven approach in order to fulfill our responsibility of creating new opportunities in the luxury space.
“Our partnership with Roc Nation to launch EDITION marks a pivotal evolution within the industry. We are thrilled to bring on Isoul Harris to join EDITION and ensure that we are bringing the mission to life with integrity, accountability and creativity.”Music Business Worldwide
United Rugby Championship partners with Roc Nation
4:34pm, 14 July 2021
The new United Rugby Championship (URC) competition has revealed that it is to engage in a strategic consulting partnership with Roc Nation, rap artist Jay Z’s American-based entertainment company.
It’s the latest in Roc Nations’ forays into the sport, following on from their increasing involvement in South African rugby union. Their new partnership with the URC – the latest iteration of the PRO14 that will include four South African sides – will see their influence on the branding of the sport increase.
Both parties say the new partnership ‘strives to provide a platform that embraces and celebrates difference, capturing the imagination of the next generation of rugby fans and talent.’
A statement says: “With both brands built on a strong notion of entertainment, the partnership has been designed to drive innovation, community and integrity, reaching new audiences via purpose-driven initiatives and creative activation.
“The relationship will add value to current and future commercial partnerships through innovative ideas and Global amplification. Roc Nation will assist in the development of a Player Advisory Group, offering players a seat at the table to voice opinion and share their views on the promotion and marketing of the game.”
Martin Anayi, CEO of The United Rugby Championship said: “Roc Nation is at the cutting edge of sports, entertainment and culture, and we believe there’s no better partner to help us reach new audiences and develop new experiences for fans. We are looking forward to this partnership helping us achieve our ambitions of becoming a strong, purpose-led league where players and fans can have a voice and an influence.
“With an unparalleled network in the world of entertainment and a track record in building strong connections between sporting heroes and their communities this is an opportunity to build towards the ambitious future we have for the United Rugby Championship. We believe that rugby holds a unique inspirational quality and alongside Roc Nation our goal is to inspire the next generation of players and fans from all walks of life to keep growing the game.”
Michael Yormark, Co-CEO of Roc Nation Unified, added: “Roc Nation is thrilled to embark on this unique partnership with the United Rugby Championship, as they kick start an exciting new chapter in their history, guided by a clear blueprint for success. ”
The United Rugby Championship is a global club rugby league where 16 teams from five powerhouse nations compete across two hemispheres to become the URC champion. The URC is made up of four teams from Ireland, four from South Africa, four from Wales, two from Italy and two from Scotland.