WeTV Celebrates Third Year of International Presence with Impactful Strategy to Expand Global User Base
WeTV Celebrates Third Year of International Presence with Impactful Strategy to Expand Global User Base
Four Chinese megastars were introduced as the first WeTV global brand ambassador along with plan to serve full-blown selection of the best Asian contents.
WeTV, the video streaming platform for the best Asian entertainment, announced four Chinese megastars: Dilraba, Xiao Zhan, Yang Mi, and Yang Yang, as its global brand ambassadors with the theme of “Watch the Best Asian Content on WeTV” as the company celebrated its third year of international presence as the provider of video streaming application available in several service areas, such as Thailand, Indonesia, the Philippines, Vietnam, Malaysia, and other markets, plus continuing expansion into Japan, South Korea, Middle East, Europe, and South America. With their outstanding works and strong fanbases worldwide, the four global ambassadors will pave the way for WeTV to expand its user base through real-time engagement in exclusive activities and the best entertainment experiences for global viewers on the WeTV platform.
Ms. Kanokporn Prachayaset, Country Manager of WeTV Thailand, Tencent (Thailand) Co., Ltd., recounted, “WeTV has successively launched in numerous markets, including Thailand as the first market outside China in the mid of 2019, making it one of the first video streaming platforms that focuses on delivering Chinese contents to local users overseas. Since then, WeTV has expanded to include more premium Asian content across different genres. These include TV dramas, variety shows, animations, movies, documentaries, and special live-event streaming programs complete with localized subtitles and voiceovers to provide an enriched viewing experience to local users. WeTV currently supports ten languages, including Chinese, English, Thai, Indonesian Bahasa, Japanese, Korean, Spanish, and Portuguese, and is able to broadcast most content from Tencent Video simultaneously. To expand its reach, WeTV partners with leading local TV stations and production houses in overseas markets to create local content and build two-way exchange channels, resulting in great reception from a lot of users who are fans of Asian content.”
WeTV’s social media presence has grown with over 42 million followers worldwide on YouTube, Facebook, Twitter, and Instagram collectively. At present, WeTV is ranked as a top-three OTT platform in many Southeast Asian markets. WeTV is the fastest growing video streaming service in Thailand, thanks to the enthusiastic response from Thai users who grew the WeTV user base in Thailand by more than doubling in 2020.
“As WeTV enters our third year of international presence following successful launches of our video streaming platform in Thailand, Indonesia, the Philippines, Vietnam, and Malaysia. Meanwhile, we are eyeing to further our business to Japan, South Korea, Middle East, Europe, and South America through our ‘Global Brand Ambassadors’ strategy. WeTV today announces our global brand ambassadors: the four Chinese megastars who have taken leading roles in globally famous works from Tencent Video, namely Dilraba (Eternal Love of Dream), Xiao Zhan (The Untamed), Yang Mi (The Untamed), and Yang Yang (The King’s Avatar). In addition to their unique appearances in TV dramas, movies, and variety shows, all of them have strong fan bases worldwide. These drama series have already become big hits in the video streaming markets globally and are viewable on WeTV platforms and other channels. Recently, on its airing day on Monday 26th July, You Are My Glory starring Yang Yang and Dilraba had reached 100 million views within the first 4 hours of airing in China, while the four charismatic and talented global brand ambassadors will soon appear in new series, including The Oath of Love starring Xiao Zhan, Novoland: Pearl Eclipse starring Yang Mi, and many more that will be exclusively viewable on WeTV," Kanokporn said.
The “Global Brand Ambassadors” strategy will be supported by offline events and online livestreams, such as promotional events for TV series of the brand ambassadors. WeTV have consistently hosted this kind of events since its launch in 2019 to delight WeTV fans. Moreover, VIP Digital Gift Card is being launched as a special feature for all the four brand ambassadors. Fans can purchase VIP Digital Gift Card as collectibles and to support their favorite brand ambassadors. It also offers WeTV VIP subscription at special prices: one-month VIP at 59 baht (from normal price of 89 baht), three-month VIP at 179 baht (from 249 baht) and 12-month VIP at 599 baht (from 899 baht). To share enjoyment in quality contents from WeTV, users can purchase VIP Digital Gift Card as a gift for friends. In addition, the users earn points from each purchase of VIP Digital Gift Card, which will accrue to the points they earn from special missions set by WeTV for fans to win special prizes from each brand ambassador, such as autographed photos, special gift boxes, and access to fan meeting events of their favorite brand ambassadors, etc. Fans who wish to support the four global brand ambassadors can purchase VIP Digital Gift Card at https://bit.ly/likesWeTV via WeTV application.
“In addition to partnership with the four global brand ambassadors, WeTV will continue to reassure the best Asian contents on our platform in the second half-year by combining technology strengths of our parent company and focusing on in-depth cooperation with local platforms and production companies to actively promote original local contents. At WeTV, we optimize the mix of local and international sources to ensure premium selection for the viewers, including original contents and world-class Chinese series from Tencent Video, original and exclusive Thai series, and a breadth of variety shows from Thailand, China and Korea. WeTV aims to bring first class entertainment experience to users in each market so that our users can watch the best Asian content on WeTV,” Kanokporn concluded.
For more information, follow official social media channels of WeTV Thailand or stay updated on WeTV mobile application and website www.WeTV.vip
Taiwan and the Cutting-edge of ICT Innovation
Taiwan has long been a crucial partner in the global supply chain of semiconductor design and fabrication, typically assembling products for other companies to sell under their own brand. But alongside this industry are a host of homegrown Taiwanese companies manufacturing and marketing their own products globally.
Taiwan’s Industrial Technology Research Institute stated that the Information and Communications Technology (ICT) ecosystem of companies is the reason to remain at the cutting-edge of ICT innovation in such a hyper-competitive industry.
Taiwanese tech companies tend to form clusters around various industry subsegments, allowing them to collaborate and rapidly explore possibilities. They find ways to improve on existing technologies and refine manufacturing efficiencies, allowing them to become globally competitive thanks to the speed of iterative innovation.
Yet this ecosystem relies on its people, and Taiwan’s affinity for manufacturing and entrepreneurism is also essential. In Taiwan’s culture, everyone has a motivation to be in control of their own destiny. They also enjoy improving manufacturing processes, not only for ICT but other areas This spirit is a unique aspect of Taiwan that has made the ICT industry as successful as it is today.
Each year, the most innovative Taiwanese companies and their products are celebrated by the Taiwan Excellence Awards, showcasing the latest technology shaping the way we live and work. One of the 2021 winners, received an award for its 4K Wireless Projection System WP-4500K, an easy-to-use projector primarily designed for business or education environments. It features a four-split screen mode and can accommodate up to 32 connected devices using high-speed 5G WIFI.
Another Taiwan Excellence Award-winning company developed a cutting-edge digital product display case. The case displays products behind a transparent digital touchscreen, with advertising visuals and product information overlaid on the transparent touchscreen, accompanied by audio, providing an eye-catching combination of physical and digital visuals to engage consumers.
The company purposefully chose to enter the niche market of transparent LCD products, to avoid competition and create new innovations. With their team of multidisciplinary experts in IT, LCD and data communications, they focus on specific applications such as product advertising, tourist information and healthcare promotion.
Another 2021 Taiwan Excellence Award recipient produced a wide range of IP-based network solutions which are distributed to more than 140 countries. It won the award for its latest 24-port 802.3bt PoE networking switch, equipped with two hot-swappable redundant power supply modules for up to 2280W. Designed to support smart city infrastructure, such as smart buildings, lighting or surveillance which require a constant operation, the power modules can be removed and replaced without disruption.
As reported by OpenGov Asia, Taiwan Excellence is Taiwan’s proposition to the world on how to live an innovative life. Let cutting-edge technology lead the way to a better future. They are closely interlinked with international markets. We are the steadfast partners for outstanding enterprises, sharing the beautiful fruits of win-win collaborations. They also feature the most innovative and high-quality products from Taiwan. They allow people to chase their dreams and live an excellent life, every day.
Regardless of the latest technologies, whether it be the internet of things, artificial intelligence or quantum computing, Taiwanese companies will likely remain well-positioned to serve the global market. Whatever the technology is, companies will still need innovative or next-generation processors optimised to execute specific algorithms. And that’s where the strengths of Taiwanese companies come in, to find ways to optimise the manufacturing process, and later for clusters to launch new innovative products derived from the technology.
While Taiwanese companies may not be the originators of new technologies, their speed to market and iterative innovation are a strategic advantage allowing them to carve their own niche. Taiwanese companies take technologies from one to ‘n’, rather than from zero to one, creating new innovative products to serve the global market.
UNICEF Goodwill Ambassador David Beckham leads global vaccination drive during World Immunization Week
NEW YORK, 23 April 2021 – UNICEF Goodwill Ambassador and founder of the 7 Fund for UNICEF, David Beckham, is fronting a global initiative to inspire confidence in vaccines and encourage parents around the world to vaccinate their children against deadly diseases.
In a powerful video released ahead of World Immunization Week, Beckham talks about the loss of everyday activities due to COVID-19, such as hugs with family, spending time with friends, and being with the people we love, and encourages parents to vaccinate themselves so that they can be safe. He also urges families to ensure that their children are receiving routine vaccinations to protect them against diseases such as diphtheria, measles and polio.
“In the last year, COVID-19 has shown us how much we take for granted but it has also reminded us about the power of vaccines,” said Beckham. “Vaccines work, saving millions of lives every year. I have learned through my work with UNICEF just how important they are for the health of our loved ones. Yet too many children around the world don’t get the routine vaccines they need to be safe from deadly diseases. That’s why this World Immunization Week, I’m so proud to be joining UNICEF and partners to encourage parents to vaccinate themselves and their children.”
Alongside Beckham, UNICEF Ambassadors and supporters Orlando Bloom, Sofia Carson, Olivia Colman, Angelique Kidjo, Jeremy Lin, Alyssa Milano, Jessie Ware and others will take part in a series of online conversations about vaccines, including with health care workers, teachers and vaccine experts from around the world. The frontline workers from Benin, Indonesia, Jordan and Peru will share their knowledge and first-hand experience of the importance of vaccinating children against deadly diseases.
To help spread the word online about the effectiveness of vaccines, starting today, UNICEF will join with global partners and funders to rally parents, health workers and the public to become online advocates for vaccines. For every like, share or comment on posts mentioning a UNICEF social media account and using the hashtag #VaccinesWork from now until the end of April, the United Nations Foundation’s Shot@Life campaign and the Bill & Melinda Gates Foundation will donate US$ 1 to UNICEF – up to a total of US$5 million – to ensure all children get the life-saving vaccines they need.
“After a year of lockdowns, empty classrooms, missed vaccinations, virtual birthday parties, and cancelled family dinners, people all over the world are now getting a COVID-19 vaccine or anxiously awaiting the moment when they will. And it’s an important reminder of the critical role other vaccines play in allowing us to live our everyday lives,” said UNICEF Executive Director Henrietta Fore. “Whereas today we all know COVID-19 vaccines are the best hope we have of resuming our normal lives, what remains ‘normal’ for far too many children all over the world is no access to vaccines for any preventable diseases whatsoever. This is not a ‘normal’ to which we should return.”
Every year, 14 million infants and children globally do not receive any vaccines against preventable diseases, with many living in remote rural locations, conflict zones or slum settings and without access to other essential health services. In the last year, the COVID-19 pandemic has made this situation even more dire, as pandemic-related lockdowns and supply disruptions threaten a devastating rise in preventable child deaths.
World Immunization Week – celebrated every year in the last week of April – aims to promote the use of vaccines to protect people of all ages against disease. Using the theme ‘Vaccines bring us closer’, World Immunization Week 2021 will urge greater engagement around immunization globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone, everywhere, throughout life.
Online conversations with UNICEF Ambassadors will be shared on Facebook and Instagram and also available to download here throughout World Immunization Week.