Burberry 宣佈 Elaiza Ikeda 池田依來沙出任品牌形象大使

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Burberry’s Olympia Bag Celebrates Modern Classicism At Its Best

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The crescent-shaped bag has been carefully crafted from the finest Italian leather, assembled and moulded by hand to achieve its unique shape, which mirrors the body’s natural curves.

Burberry has unveiled its new signature bag, the Olympia, a celebration of femininity in its many and varied forms.

Each bag is finished with a choice of gold or palladium hardware etched with the Burberry logo. Burberry’s chief creative officer, Riccardo Tisci, drew inspiration for the Olympia not only from ancient Greece, but also by women he sees as symbols of modern femininity—namely, the campaign’s three ambassadors: Kendall Jenner, FKA Twigs and Shygirl.

In celebration of the brand’s new signature bag, a series of pop-up events was held worldwide, inviting fans of the brand back into stores once more. At Hong Kong’s Landmark, the fashion house constructed a large, curved platform encircled by a series of statues that closely resemble those dating back to ancient Greece.

See also: Burberry Appoints Japanese Actress Elaiza Ikeda as New Ambassador